Privacy policy
Orange Lemon is an international
entertainment company specialized in the publishing of mobile games and applications.
The purpose of this policy is to provide
you with all the important information and explanations about how and why some of your data may be
collected and processed by Orange Lemon when you use one of our applications or browse on our website. This
privacy policy governs and details the main principles that Orange Lemon applies to the data we collect and
process to:
(i) develop, publish and monetize mobile
games and applications (“Orange Lemon Games”)
This policy also aims to remind you
about your rights and to provide you with all the elements you need to exercise them.
Should you have any questions related to
this policy or our practices around privacy and data protection in general, please don’t hesitate to
contact Orange Lemon Data Protection Officer as indicated in the contact section of this
policy.
Orange Lemon apps and
games
Why does Orange Lemon
collect data from its apps and games?
When you install and use Orange Lemon
mobile applications, we can collect and process some of your data for different legitimate purposes.
You will find below explanations
regarding the reasons why Orange Lemon may collect data and the legal bases Orange Lemon relies on in each
case.
Orange Lemon collects
data:
1.To provide you with the services you asked
for(e.g., knowing that you completed the first level to allow access to the second one)
Legal basis – such data processing is
strictly necessary for the service(s) asked
2.To run analytics and understand how users
interact with our product and services in order to continuously improve it either directly or through third
party partners
(e.g. identifying that a feature is
annoying for users or that a level is too difficult for most gamers)
Legal basis for third party analytics -
Express consent. In the countries where collecting users’ consent may be required by applicable laws and
regulations, Orange Lemon only shares personal data collected through Orange Lemon apps with third party
partners that provide Orange Lemon with analytics services once you express your consent through the pop-up
notice included in our apps.
Legal basis for first party analytics –
Legitimate interest. Orange Lemon collects user data for the purpose of its own internal analytics tools. Data
is used for the sole purpose of Orange Lemon analytics tool and is not shared with any third parties. This data
processing is based on the legitimate interest of Orange Lemon.
3.To serve advertising tailored to the
preference and interests of our users
and allow Orange Lemon to continue to
provide free services and products
Legal basis – Express consent. In the
countries where collecting users’ consent may be required by applicable laws and regulations, Orange Lemon only
processes or shares personal data collected through Orange Lemon apps for personalized advertising purposes once
you express your consent through the pop-up notice included in one of our apps.
For all data processing activities that
rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various
applications.
Please only note that in the case where
you withdraw your consent or where you refuse to consent in the first place, you will still be served with
advertising but that may be less relevant to you as it will not be tailored to your interests.
What data does Orange
Lemon collect from its apps and games?
For all the purposes listed above the
data that Orange Lemon collect is limited to:
1.The apps you are using
2.Your IP address
3.Your Mobile Advertising ID (Apple IDFA or
Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes
which remain under your control and can be reset or erased at any time in through your device
settings)
4.Technical information about the device you
use and your connection (user agent, type of connection, timestamp)
5.Data pertaining to your activities on our
applications and notably the way in which you interact with our applications (for instance, how and when you use
our applications) and with the advertising served in our applications (for instance, number of ads served,
potential clicks)
With who may your data be shared &
why?
Orange Lemon does not share your personal
data with third parties without your prior consent in the countries where collecting users’ consent may be
required by applicable laws and regulations.
When you consent to the collection of
data for advertising and analytics purpose, we may share the data listed above with the following categories of
recipients:
Ad Partners: that allow us to
monetize the ad inventory of our apps and provide users with free products and services.
Those partners usually collect data via
their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing
advertising SDKs through our applications and the privacy policies of their services that describe their
practices and allow you to exercise your rights directly toward them hereafter:
AdColony
-https://www.adcolony.com/privacy-policy/
AppLovin
-https://www.applovin.com/privacy/
Chartboost
-https://answers.chartboost.com/en-us/articles/200780269
Facebook
-https://www.facebook.com/about/privacy
Fyber
-https://www.fyber.com/privacy-policy/
Google AdMob
-https://policies.google.com/privacy?hl=en
InMobi
-https://www.inmobi.com/privacy-policy/
IronSource-https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Mintegral
-https://www.mintegral.com/en/privacy/
Mopub
-https://www.mopub.com/en/legal/privacy
Ogury
-https://ogury.com/privacy-policy/
Pangle
-https://www.pangleglobal.com/privacy
Snap
-https://snap.com/en-US/privacy/privacy-center
Tapjoy
-https://www.tapjoy.com/legal/tapjoy-users/#privacy-policy
Unity Ads
-https://unity3d.com/legal/privacy-policy
Vungle
-https://vungle.com/privacy/
Analytic companies: that provide us with
tools and technologies that allow us to better understand how users interact with our services and will help us
improve it. Those partners also usually collect data via their own SDKs. You will find a list of our partners
implementing analytical SDKs through our applications hereafter:
Adjust
-https://www.adjust.com/terms/privacy-policy/
GameAnalytics
-https://policies.google.com/privacy
Google Analytics
-https://policies.google.com/privacy
Mixpanel
-https://mixpanel.com/legal/privacy-policy/
Singular
-https://www.singular.net/privacy-policy/
Tenjin
-https://www.tenjin.io/privacy/
Authorities: only to the extent we are
obliged to by applicable laws and regulations.
How long does Orange
Lemon keep your data?
Personal data collected, received and
processed for the purposes described in this policy is not kept longer than necessary by Orange
Lemon.
Orange Lemon does not retain user level
data for more than 13 months except for the data collected for the purpose of its first-party
analytics tool which can be stored up to 25 months based on the guidelines of our Supervisory Data
Protection Authority.
Children
data
Orange Lemon never knowingly or
willingly collect any personal data concerning children under 16 years of age.
International
transfers
Some of the partners and processors
referred to in this policy are located outside of the European Union.
In such case, we ensure that:
the personal data is transferred to
countries recognized as offering an equivalent level of protection or,
For personal data transferred outside of
countries recognized by the European Commission as having a sufficient level of protection, any of the
mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, and
notably the adoption of the standard contractual clauses of the European Commission.
What rights do you
have?
Consent withdrawal and
opt-out of sale of information
You can change your consent status at any
time from the Privacy Settings available in Orange Lemon mobile games and applications.
Please note that if Orange Lemon
does not sell the personal information of its users, we may share it with third parties such as analytics and
advertising companies in order to improve and personalize your experience and adapt the content and ads of our
services.
Adjusting your consent settings within
Orange Lemon apps and games, will allow you to block the collection of data for these purposes and
will de facto prevent the sharing of information with our analytics and/or advertising
partners.
Access right
Upon request, Orange Lemon will provide
you with information about whether we hold any of your personal information. You may access or request deletion
of your personal information directly in Orange Lemon mobile apps or by contacting Orange Lemon Data Protection
Officer as indicated in the “Contact” section below. We will respond to your request within a reasonable
timeframe.
Rectification and
erasure
You may request Orange Lemon the
rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data.
You may also request Orange Lemon to erase without undue delay your personal data when it is no longer necessary
for Orange Lemon to retain such data.
In order for your data to be erased or
rendered inaccessible you can either:
reset your mobile advertising identifier
(IDFA on iOS, GAAID on Androïd) or activate “Limit Ad Tracking” in your device’ settings in order to make
previously collected data non linkable to you or your device anymore and limit further data collection if you
choose to enable the “Limit Ad Tracking” option
contact Orange Lemon Data Protection
Officer, as indicated in the “Contact” section below in order to have the data previously collected by Orange
Lemon on you and/or your device permanently erased or anonymized
Portability
Upon request, Orange Lemon will provide
you with the personal data that you provided to us and, if possible, will communicate this information directly
to another data controller of your choice in a portable format when the processing is based on consent or
contract.